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当当网将投奔海航 李国庆掌权地位或受挑战

2018-03-12 10:51来源:未知

当当网将投奔海航 李国庆掌权地位或受挑战

  “TIANDIGUYINGRENWOXING,SHISHICANGMANGCHENGYUNYAN!ZHUYUANWENHUADIANSHANGDUJIAOSHOUDANGDANGWANGGANZUOGANDANGDANG!”ZAIHAIHANGQIXIAAGUSHANGSHIGONGSIJIECHUDANGDANGDEXIAOXIFAJIAOHOU,DANGDANGWANGLIANHECHUANGSHIREN、CEOLIGUOQINGZAIWEIBOSHANGDEFASHENG,BEIYENEISHIWEIDUI“HAIHANGSHOUGOU”SHIJIANDEHUIYING。DANGDANGSHICENGJINGZHANZAIGUONEIB2CDIANSHANGDIYITIDUIDENONGCHAOER,DANZAIJINGLILESHANGSHIDEHUIHUANG、YUJINGZHENGDUISHOUDEJIAGEPINSHAHOU,ZAISHANGWEIYINGLAI18SUICHENGNIANLIZHIJIJIUTIQIANWANCHENGLESIYOUHUATUISHI。JINGUANMUQIANDEDANGDANGRENGSHITUSHUDIANSHANGSHICHANGSANJIA,DANXIANGZAIQITAPINLEIZUODASHICHANG,XIANRANLIUJITADESHIJIANYIJINGBUDUO,WENHUADIANSHANGDEDINGWEIHUOJIANGSHIDANGDANGWEILAIMOUDEFANSHENDEQIJI。

  接盘者悬而未决

  XIANSHIBUBUGAO、JIERSHIHAIHANG,ZI2016NIAN9YUEDANGDANGWANCHENGSIYOUHUATUISHIHOU,GUANYUTAJIEQIAOHUIGUIAGUDECHUANWENLVJIANBUXIAN,DANJIEGUOSHIZHONGWEINENGMINGLE,ERHAIHANGQIXIASHANGSHIGONGSIDEYIWENGONGGAO,HUOBIAOMINGLEDANGDANGDEWEILAIGUISHU。

  3YUE9RIWANJIAN,HAIHANGQIXIAAGUSHANGSHIGONGSITIANJINTIANHAITOUZIFAZHANGUFENYOUXIANGONGSI(YIXIAJIANCHENG“TIANHAITOUZI”)FABUGONGGAOCHENG,GONGSIZHENGZAICHOUBEIZHONGDAZICHANZHONGZUSHIXIANG,BIAODEZICHANWEIBEIJINGDANGDANGKEWENDIANZISHANGWUYOUXIANGONGSIJIBEIJINGDANGDANGWANGXINXIJISHUYOUXIANGONGSIXIANGGUANGUQUAN。SUIZHETIANHAITOUZIGONGGAODEFACHU,DANGDANGDEAGUHUIGUIJINCHENGSIHUYOULEXINDEJINZHAN。GENJUTIANHAITOUZIFABUDEGONGGAOXIANSHI,ZHONGZUNIXIANGJIAOYIDUIFANGGOUMAIZICHAN,JIAOYIFANGSHIJIANGSHEJIFAXINGGUFENGOUMAIZICHAN,BINGSHIQINGKUANGJINXINGPEITAORONGZI,JUTIFANGANZHENGZAIGOUTONGHEXIESHANG、LUNZHENGZHONG。

  ZHEIBINGBUSHIYENEISHOUCIPUCHUDANGDANGYUHAIHANGJIECHUDEXIAOXI,DANQUESHISHESHIFANGSHOUCIYIGONGGAOXINGSHIMINGQUELESHUANGFANGDEJIECHUJINZHAN。QUNIAN10YUE,LUTOUSHECENGBAODAOCHENG,HAIHANGJITUANZHENGZAISHANGTANSHOUGOUDANGDANGCHAOGUO90%DEKONGGUQUAN,GUZHIHUOCHAOGUO10YIMEIYUAN。LIGUOQINGDANGSHIZAIRENZHENGWEIBOHAOZHONGCHENG,GAIXIAOXIBUSHUSHI。JIJINXUNZHAOTOUZIJIHUI、YUDANGDANGJIECHUHENZHENGCHANG,DANDANGDANGBINGWEIQIANSHURENHEXIEYI。

  ZAICICITIANHAITOUZIFABUDEGONGGAOZHONGXIANSHI,GONGSISHANGWEIYUJIAOYIDUIFANGQIANDINGZHENGSHIZHONGZUXIEYI,ZHONGZUFANGAN、JIAOYIJIAGOU、BIAODEZICHANSHANGWEIZUIZHONGQUEDING,WEILAIKENENGHUIGENJUJINZHIDIAOCHAQINGKUANGJIYUQIANZAIJIAOYIDUIFANGDESHANGQIAQINGKUANGJINXINGXIANGYINGDIAOZHENG。ZHEIYEYIWEIZHETIANHAITOUZIZUIZHONGSHIFOUHUIZHENZHENGJIEPANDANGDANGSHANGCUNZAIBUQUEDINGYINSU,DANTIANHAITOUZIYEBIAOSHI,GONGSIJIANGJINYIBUJIAKUAITUIJINBENCIZHONGDAZICHANZHONGZUSUOSHEJIDEGEXIANGGONGZUO。

  更精准的定位

  ZAITIANHAITOUZIGONGGAOFACHUHOU,LIGUOQINGYU3YUE11RILINGCHENZAIWEIBOZHONGFASHENGCHENG,“TIANDIGUYINGRENWOXING,SHISHICANGMANGCHENGYUNYAN!ZHUYUANWENHUADIANSHANGDUJIAOSHOUDANGDANGWANGGANZUOGANDANGDANG!”DUANDUANLIANGXINGZI,QUEBAOHANLEZUGOUDUODEXINXILIANG,QIANYIJUKESHIWEIDUIDANGDANGYILUZOULAIDEGANKAI,HOUYIJUSHIDUIDANGDANGWEILAIFAZHANDEQIWANG。DANJIUJINGZHEISHIFOUYIWEIZHEDANGDANGJIESHOULETIANHAITOUZIDERUGU,SHANGBUDEERZHI。

  BULUNYUTIANHAITOUZIDEJIECHUJIEGUORUHE,XIANRAN,DANGQIANDEDANGDANGZHAODAOLEGENGJINGZHUNDEDINGWEI,YEJIUSHIWENHUADIANSHANG,ZHEISHIDANGDANGZAIWANCHENGLEJINNIANLAIDEQUANPINLEIKUOZHANGHOUJINXINGDEDINGWEIDIAOZHENG。ZAI2011-2012NIAN,LIGUOQINGCENGTICHU,TUSHU、YINGTONGYUFUZHUANGSHIDANGDANGWANGFAZHANDESANJIAMACHE。CONGMUQIANDANGDANGGUANWANGDEXIAOSHOUSHANGPINLAIKAN,CHULESHANGSHUTIJIDETUSHU、YINGTONGHEFUZHUANGSHANGPINWAI,HAIBAOKUOLESHIPIN、JIAJU、DIANQIDENGSHANGPINPINLEI,BINGSHELILETEMAIPINDAOWEIPINHUIHEDANGDANGZIYOUPINPAIDANGDANGYOUPIN。

  DANYEXUYAOZHUYIDESHI,JINGUANDANGDANGSHIXIANLECONGTUSHUDAOQUANPINLEIDESHICHANGKUOZHANG,DANCONGZHENGTIXIANSHANGSHICHANGDEFENELAIKAN,CHENGJIBINGBULIXIANG。GENJUSHICHANGFENXIJIGOUAnalysysYIGUANFABUDE《ZHONGGUOWANGSHANGLINGSHOUB2CSHICHANGJIDUJIANCEBAOGAO2017NIANDI4JIDU》SHUJUXIANSHI,SHICHANGFENEPAIMINGQIANSANDEQIYEFENBIEWEITIANMAO、JINGDONG、WEIPINHUI,ZHANJULE89.1%DESHICHANGFENE,ERDANGDANGDESHICHANGZHANBIJINWEI0.8%。ERCONGXIANSHANGTUSHUSHICHANGFENELAIKAN,AnalysysYIGUANFABUDE《ZHONGGUOB2CSHICHANGJIDUJIANCEBAOGAO2017NIANDI3JIDU》SHUJUXIANSHI,ZAIWANGSHANGLINGSHOUTUSHUSHICHANGGEJUSHANG,JINGDONGYISHICHANGFENE36.2%,SHOUCIWEIJUXIANSHANGTUSHUXIAOSHOUBANGDIYI;DANGDANGZHANJU35.1%DESHICHANGFENE,WEIJUDIER,ERZAICIZHIQIANYIZHISHIDANGDANGDUZHANAOTOU。YOUCIKEJIAN,DANGDANGDEZHULIBUDUIRENGRANJUXIANYUTUSHUSHICHANG。

  CIWAI,TIANHAITOUZIZAIGONGGAOZHONGYEDUIDANGDANGDEXIANYOUZICHANJINXINGPILU。GONGGAOXIANSHI,DANGDANGWEIZONGHEXINGDIANSHANGPINGTAI,JINGYINGTUSHU、YINXIANG、MUYING、MEIZHUANG、JIAJU、SHUMA 3C、FUZHUANG、XIEBAODENGCHANPIN。ZIYINGCHAOGUO300WANZHONGSKU,QIZHONGTUSHUCHANPINCHAOGUO120WANZHONG,ZHAOSHANGPINGTAISHANGYUEYOU3000DUOGEDISANFANGMAIJIA,BINGJINGYING200DUOJIASHITISHUDIAN,CHUYUXIANSHANGTUSHUCHUBANWULINGSHOULINGYUDELONGTOUDIWEI。

  掌权地位或受挑战

  CONGQUANPINLEIKUOZHANG,DAOGONGGUDANGDANGWENHUADIANSHANGDUJIAOSHOUDEDIWEI,XINGGEZHILVDELIGUOQINGZANGBUZHUZIJIXINTAIDEBIANHUA。ZHENGRUQUNIAN12YUETAZAIZHONGGUOLINGXIUQIYENIANHUISHANGSUOSHUO,“DUIZIJIDEZHONGJIPINGJIA,NENGXIE‘CHUBANXINGYEZHONGDADIANFUHECHUANGXINZHE’JIUHENMANZULE”。DANSHIGUANDANGDANGWEILAIGUISHUDEWENTI,XIANRANNANYIRANGTAQINGYIFANGSHOU。

  CENGJINGDEDANGDANGWUYISHIHUIHUANGDE。1999NIAN,LIGUOQINGHEFURENYUYUGONGTONGCHUANGLILEDANGDANG;2010NIAN,DANGDANGWANCHENGFUMEISHANGSHI,CHENGWEIGUONEIDIYIJIAZAIMEISHANGSHIDEB2CDIANSHANGGONGSI。ZAISHANGSHIQIANYIJISHANGSHIHOU,DANGDANGCENGXIANHOUJIEDAOLEYAMAXUNHETENGXUNPAOLAIXUNQIUSHOUGOUDEGANLANZHI,DANJUNBEILIGUOQINGFUFUJUJUE。“DUIYURONGZI,RUGUOYOULIYUGENGDADEFAZHANBUJU,WOSUISHIHUANYING,DANRUGUOSHEIXIANGSHOUGOUDANGDANG,HAISHISUANLEBA!”ZHEISHI2013NIANDANGDANGHAIHUOYUEYUMEIGUSHICHANGSHI,LIGUOQINGZAIJIESHOUMEITICAIFANGSHITANLUDEDUIRONGZIDEKANFA,DANDUIYUJINSHIBUTONGWANGRIDEDANGDANGLAISHUO,RUOTIANHAITOUZIZHENDECHENGGONGRUGU,LIGUOQINGFUFUDEZHANGQUANDIWEINANMIANSHOUDAOTIAOZHAN。

  SHIJISHANG,ZAI2016NIAN10YUE,YEYOUGUODANGDANGHUOJIEQIAOBUBUGAOHUIGUIAGUDEXIAOXICHUANCHU,DANZUIZHONGBEIBUBUGAODONGSHIZHANGWANGTIANFOUREN。XIANGJIAOYUJIEQIAODESHUOFA,TIANHAITOUZIGUQUANZHIHUAN、RONGZIGOUGUDEZUOFA,XIANRANHUIXUEJIANLIGUOQINGFUFUZAIDANGDANGDEHUAYUQUAN,RUGUOGOURUDEGUQUANZUGOUDUO,SHENZHIDAIBIAOZHEDANGDANGDEZHANGQUANZHEJIANGFASHENGBIANGENG。GENJUGONGKAIZILIAOXIANSHI,ZAI2016NIAN9YUEDANGDANGWANCHENGSIYOUHUATUISHISHI,DANGDANGWANGGUZHIWEI5.56YIMEIYUAN,TUISHIHOULIGUOQINGCHIGU82.13%,YUYUCHIGU11.04%,LIANGRENHEJICHIGU93.17%。ZAISHANGHAIWANQINGSHANGWUZIXUNYOUXIANGONGSICEO、DIANSHANGXINGYEZHUANJIALUZHENWANGKANLAI,RUGUODANGDANGWANGBUNENGJIEQIAOSHANGSHI,ERSHICAIQUGUQUANZHIHUANDEFANGSHI,ZHEIXIANGDANGYUDANGDANGWANGCHENGWEILEBEISHOUGOUDEYIFANG。

  全面发力云阅读

  MUQIAN,DIANSHANGJIXINLINGSHOUXINGYEGEJUYIDING,ZUOWEIZONGHEDIANSHANGPINGTAI,DANGDANGYIBUNENGHEALI、JINGDONGXIANGTIBINGLUN,SUOYIBULUNWEILAIDEDANGDANGJIUJINGYOUSHEIZHANGQUAN,LIGUOQINGDOUYAOWEIZHEIJIAGONGSIZHONGXINQUEDINGFAZHANFANGXIANG。ZAIJINNIAN1YUEJUBANDE2018DANGDANGYUNYUEDUFENGHUISHANG,LIGUOQINGBIAOSHI,QUELIDANGDANGTINGSHUWEIGONGSIHEXINZHANLVECHANPIN,JIYUGENGDUOZIYUANDEQINGXIE,BINGYAOJIANGDANGDANGDAZAOCHENGZHI、DIAN、TINGYITIHUADEYUNDUANSHUZIYUEDUSHENGTAIGEJU。

  JULEJIE,DANGDANGTINGSHUWEIDANGDANGYUNYUEDUYEWUZHONGDEZHONGYAOBANKUAIZHIYI,YUNYUEDUDELINGYIXIANGZHONGYAOYEWUWEIDIANZISHU。GENJUDANGDANGYUNYUEDUPILUDESHUJUXIANSHI,2017NIAN,DANGDANGDIANZISHUHETINGSHUXINZENGFUFEIYONGHUTONGBIZENGZHANG72%,XIAOLIANGTONGBIZENGSU126%,SHIQIZENGSUCHAOGUO100%DEDISANGENIANFEN。CIWAI,JIEZHIJINNIAN1YUE,DANGDANGYUNYUEDUDETINGSHUNEIRONGSHICHANGWEI5WANXIAOSHI,DA50WANTINGSHUYONGHU,1000WANCIDIANJILIANG。MOSHIBAOKUOZHUANYEZHUBOLUZHIDEGUANGBOJUTINGSHU、RENGONGZHINENGTINGSHUDENG。

  DANGDANGYUNYUEDUZONGJINGLILEIMINCENGBIAOSHI,2018NIANDANGDANGYUNYUEDUJIANGWEICHICHAOGUO100%DEZENGSU,BINGSHIXIANLIANGNIAN3YIYUANDEXIAOSHOUE。LIGUOQINGYEBIAOSHI,WEILAIDANGDANGYUNYUEDUJIANGANZHAOKAIFANGDEPINGTAISIWEIYUNYING,BUJIEYIJIANGZISHENYONGHUYINLIUZHICHUBANSHEHUOQITAMEITIPINGTAI。2018NIAN,JIANGWEICHUBANSHEHEHEZUOHUOBANTIGONGSHUJUFUWU,TIGAOYONGHUPIPEIDUJIYONGHUFENXI、SHICHANGNENGLI。BEIJINGSHANGBAOJIZHE CHENKEYUAN/WEN SONGYUANYUAN/ZHIBIAO

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